Jeco (Chun Yat) Cheung
I'm a Developer
About
Hello, and welcome to my page! I’m a business analytics professional with 3+ years of experience in the accounting and finance industries. Before diving into my career, let me share a bit about myself. Since childhood, I’ve been passionate about sports and entertainment. My love for sports began with basketball and badminton at age nine, and more recently, I’ve taken up surfing, snowboarding, tennis, and golf. For me, the magic of sports lies in how it brings people together—whether it’s through teamwork or friendly competition.
My passion for data analysis was sparked during my time as an Accounting Analyst at Macdonald CPA. One memorable project involved analyzing client engagement strategies by evaluating the time spent on different client types and correlating it with sales data. This analysis helped us pinpoint our ideal customer group, leading to more efficient operations and better results. That experience fueled my decision to pursue a master’s in Business Analytics at USC Marshall, where I’m honing my skills to drive strategic insights.
Now, I’m excited to bring my love for analytics into the sports and entertainment industries. I’m always open to connecting and learning from others—so feel free to reach out! #FightOn
My Favourite Quote
"Stay Hungry. Stay Foolish"
- Leadership Philosophy: Leading by example
- Solution Design: Simplicity over Complexity
- Life Mentor & Idol: Kobe Bryant
Before I got into USC Marshall School of Business, I didn't have much team experience and was unsure what role should I take in a team. I am grateful to have so many group projects, teamwork opportunities, and case competitions at USC. I have been able to try various roles within a team and am more comfortable working with different people to become a better team player. As time went by, I started taking on more leadership roles with my growing confidence, shouldering more responsibilities, and leading teams to success. Some major achievements are: one of the top 5 groups out of 50+ to be selected as having the best presentation in my DSO 530 class, 2 full credit projects in DSO 574 class. Now, I am comfortable saying: I am an exceptional team player and I know how to make teams better!
Github Repositories
Experience (Years)
Countries Visited
Sports Played
Skills
Resume
Dedicated and proactive problem-solver with 3+ years of business operation, customer service, and accounting experience creating solutions to improve business profitability and efficiency.
Education
Master of Science in Business Analytics(STEM)
2023 - 2025
University of Southern California, Los Angeles, CA
- Related Courses: SQL, NoSQL Databases, Machine Learning with Python, Advanced Sports Performance Analytics, Time Series Analysis, Statistical Modeling, Project Management
- Member of Business of Entertainment Association (BEA)
Bachelor of Art in Economics (STEM/ Minor in Accounting)
2018 - 2020
University of California, San Diego, CA
- Related Courses: Statistics, Business Forecasting with R, Econometrics
Professional Experience
Product Analyst Intern
Dec. 2024 - Jan. 2025
i-CABLE Communications Limited – Hong Kong, China
- Analyzed U.S. FAST platforms (e.g., Pluto TV, Tubi) using competitor benchmarking and feature mapping to identify key market gaps, delivering actionable insights that support the development of Hong Kong’s first FAST TV product.
- Supported strategic negotiations with key partners, including content creators, CDN vendors, and advertisers, helping to secure foundational partnerships essential for the successful launch of the FAST channel.
- Designed and deployed A/B tests on i-CABLE’s OTT app features, including an interactive QR code discount tool, resulting in a 25% increase in redemption rates and a 5% growth in new user acquisition.
Business Analytics Intern
Jul. 2024 - Aug. 2024
HKAI Limited, Hong Kong, China (Project for i-CABLE Communications Limited)
- Developed dynamic dashboards in Google Looker to monitor key KPIs (e.g., unique views, CTR, engagement) for HOY TV’s YouTube channel, enabling data-driven content decisions and faster executive response.
- Collaborated with content teams to spotlight top-performing Olympic sports (e.g., basketball, swimming, fencing), increasing subscribers by 8% and adding 2.8M watch-time minutes in two weeks.
- Conducted viewership analysis using Python and SQL during the Paris 2024 Olympics, applying behavioral segmentation and heatmaps to refine homepage prioritization and thumbnail strategy, boosting monthly DAUs by 50%.
Accounting Analyst
Aug. 2021 - Apr. 2023
Macdonald CPA, San Diego, CA
- Proposed and implemented a go-to-market repositioning strategy for B2B services based on client segmentation and workload analysis, resulting in a 7% increase in sales and a 20% reduction in operational load during peak tax season.
- Led end-to-end data audits and reconciliations across financial records for 50+ small businesses using Excel and QuickBooks, improving reporting accuracy and driving a 90%+ client satisfaction rate.
Tax Professional
Oct. 2020 - Jul. 2021
H&R Block, San Diego, CA
- Revamped client onboarding procedures, improving tax filing efficiency and reducing client turnaround time by 50%.
- Built strong portfolio of clients by making 70+ daily sales calls to existing or new clients, above the stipulated 50 calls.
- Engaged with over 100 clients weekly, effectively translating complex tax situations and provided detailed and professional tax services, resulting in over 90% customer satisfaction rate and high customer retention.
Projects
Hover over each project image to access presentation slides and GitHub repositories.
- All
- Entertainment
- Sports
- Finance
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Streaming Ecosystem Analysis
In this project, we focused on a television studio and the decision-making process for producing our next TV show. We conducted a market analysis to understand the content offerings on mainstream platforms like Netflix, Hulu, and Amazon Prime Video, and explored potential market opportunities.
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Contact
Please reach out via LinkedIn/Email for any questions.